What makes a good website?

Now each person knows that, when on the Internet, a well attractive website with a great web design will have a huge number of traffic going to it and coming from it. However; that’s if the navigation is considered to be a huge hit with the users also! After all, people want to see a well working website with qualities of a great design.

Going on the point of web design, there are many simple things that people should remember to do which will help make their site look better:

Colour schemes: You should always take into account that with dark coloured text a white or light background should be used and vice versa. This is so text can be easily read without users having to go to close to the screen.

Headers and Sidebars: These should be used to break down paragraphs within the main body of the website. It is found that users like to scan the text on a website. As a result of this, headers can be used for them to find information much quicker.

Navigation: This is another aspect of web design which is very important. It is said that when a user visits a new website; if they can’t find anything that they require within 4 SECONDS of viewing it, then obviously, they’ll go to another site and try to find the information from there.

Another point on this is not to confuse users. So having a simple navigation will be a lot better.

Social Media Tips

One of things that are hard to sustain as a business is to keep people interested so that they learn more about you, and therefore, for you (as a business) to generate customers. With the help of social media this can be achieved, however; only if it is used correctly and to its potential. You will notice that a lot can be achieved!

Now, there a lot of simple mistakes which people miss when coming to use social media as a platform for a business. Obviously, being a next result to a website, it will help create brand awareness of a company by generating recognition across the World Wide Web. This is a key point for businesses which helps them to establish their ‘online presence’.

So, some of the tips to bear in mind are:

· Using tools to in order to tweak your targeting and language i.e. if you are drawing your attention to a certain audience, then using particular keywords will help to draw then in. You’ll be surprised how changing specific words will help to do this!

· Make promoting fun! Making eye-catching advertisements will surely grab the attention of potential clients. Also try and make it different i.e. have a game where users win a prize.

· Attention to detail will surely work without a doubt! This will also give the impression that your business is efficient and professional.

These are just some of the main points which will help you when dealing with social media.

What to avoid when designing a Website?

Web design is an area which has taken many people by interest. As businesses are looking to increase their ‘online presence’, it looks like a website is the best way to start it off. This is because; it then becomes a platform to where clients can search for the company and find out what they want instead of you having to tell them.

Now you may think that web design is easy, however; there is a lot more involved than you think! Knowing your programming skills is a vital thing, obviously. So; using language such as HTML and CSS will help you transfer your paper designs to real life ones. In addition to this, having a creative eye will also help the design aspect by making sure the website has its own look and feel which says a lot the company.

Furthermore, there are also some points which you should avoid when looking at web design services.

These include:

• Having a poor navigational structure
One thing that will easily irritate a user is if they cannot find the information that they are looking for. Not only will this affect them, but it’ll also affect you as; the site would have been designed containing information that you want users to know, and, if they cannot find this information it will confuse them and hence; make them feel lost.

• Poorly written content
Another thing is having too much content. Users only tend to scan through website content to pick up relevant information. As a result, this means that you MUST AVOID LARGE BLOCKS of text and instead break them up into separate tabs or paragraphs. Also, having images relating to text will help to make it efficient.

Improving the SEO of your Website

It is said that one of the main challenges for an online business using SEO is maintaining the importance of using search engines. This obviously affects them when clients come to searching for a particular item by entering a certain keyword into the search engine. Each of these links that are then fired up link to a company’s website or webpage, hence; every time these links are clicked on will depend on its ranking and importance.

With Google controlling more than 90% of search traffic just in the US; it’s not surprising to see that, every web/ online marketing strategy is to hit that number one spot within that particular search engine.

Now SEO is seen as a major principle for businesses to have and in addition; it is a great way of them to start their online presence by being preparing entering into the world of ‘search engine domination’. Now there are many techniques that you can use to improve the SEO strength of your website. Some of these include:

• Adding a blog. By doing this; it gives you the opportunity to update your material by being able to add new content regularly. Fresh content is an essential practice; if you can blog at least once a week it will give you a MASSIVE SEO advantage! In addition, it will generate a lot of traffic and also enable people to comment on your posts.
• Use the keywords that you want to rank. As a result, these will determine the content of your page and the ranking of your webpage.